Filed under: COMM215, Social Media | Tags: Muesum, Singapore, WorldWide Rave
As part of our individual assignment, a few classmates and I voluntarily selected the option to participate in the World Wide Rave. This initiative was started by Mr. David Meerman Scott, a marketing and PR professional highly involved on the Web and Social Media Networks. This World Wide Rave is a challenge to “create triggers that get millions of people to spread ideas and share stories”. This crazy storm has finally blown to Singapore and I was really happy to be part of it.
My initial ideas were to bring my audience to various political and historical locations in Singapore, Fortunately they were all closely located around the vicinity of Singapore Management University, the college where I am currently obtaining my degree. Unfortunately, I was not able to capture the right angles and perfect shots of the various attractions, thus decided to limit my scope to a couple of museums in Singapore.
First to start with the National Museum of Singapore. The National Museum of Singapore is an iconic architecture – bringing together the old and the new on one single site. Originally the former Raffles library and museum in 1887, the elegant neo-classical National Museum building is seamlessly joined by a new modernist extension of glass and metal. With a rich history dating back to 1887, the National Museum of Singapore is Singapore’s oldest museum with the youngest and most innovative soul. I believed this was an apt location to RAVE about since it holds the key to understanding the beginnings of Singapore.
World Wide Rave @ National Museum
Another interesting scene that I felt keen on writing about was the Peranakan Museum situated along Armenian Street not too far away from the National Museum of Singapore. Previously the Asian Civilization Museum, the newly restored building explores the culture of Peranakan communities in the former Straits Settlements of Singapore, Malacca and Penang and their links with other communities in Southeast Asia. It is a boutique museum with the finest and most comprehensive collection of Peranakan artefacts in the world. Three floors of permanent galleries illustrate important rituals, practices and the material culture of the Peranakans, as well as how this unique fusion culture is viewed today.
World Wide Rave @ Peranakan Museum
The Peranakan culture had strong roots in Singapore and is a brilliantly robust tradition that has seemingly begin to lose its place in Singapore. The younger generation of today can probably only remember the delicious and aromatic spread of dishes. Even then, the methods of preparing and cooking such marvels are slipping away and forgotten only to those who bother to maintain their historial beginnings.
